Success
Your success is yours
Many people are involved in the creation and success in a business, but their definitions of success are spread out across many different interests and this is because everyone has something different to lose. Investors will lose their investments, the owner will lose their business, customers will lose their resource and employees will lose their jobs. Everyone has a different horse in this race, and it should be accounted for before promising anything to anyone.
Why is it important to define your success before you commit to anything? Defining your success will allow you to clearly create and navigate goals, the interests of your investors, employees and customers will be aligned with your goals if you are honest with what you're trying to achieve.
A business that wants to be ticker #1 on the stock market will have very different ideologies within it's confines compared to a business that wants to help their community. A company with success goals to be a high riser in the market will have to be more cutthroat against it's adversaries than a more relaxed business plan, and they will most likely have to appease more investors. This in itself is not a bad thing it means more people who are highly trained will be employed to the company, causing higher paying jobs with a demand of higher skilled individuals from a broad range of locations. Whilst a community centric business will most likely pick from a candidate pool from local areas and be limited to the skills of the people in those areas. This means there will be more career opportunity within the community.
A business that focuses on monetary gain only will have success goals oriented to money and limiting themselves to a smaller candidate pool will handicap the business in it's plans. The investors who signed up will obviously be more inclined to abandon the project if it's not meeting the set goals. Contrary to that, a business that is meant to serve the community it is built for only will attract investors that will be more lenient with their holdings, they know it is not a business that is meant to grow as rapidly as a multi state company. Even then, if the goals are not met the investors may pull out, this is because the investors can tell when a job is being taken seriously because money talks. Statistics don't lie and if you decline in your duty then they will also. There is a certain threshold to even the smallest amount of success, nobody can tell you where it is, but be sure people expect it to be somewhere. Especially when you put other people's time on the line they expect a return sooner than later.
Your customers always have a baseline for you, your success in the field is not judged by you, but your clientele. They will bash you ruthlessly if you fail at providing the task you offered, don't expect less, these are the people you really serve and they are the baseline. Working more and more with them will indeed increase your skill and make it easier to reach these goals but they are the main reason your success matters. There is not a difference between a large or a small corporation here, as they both are required to fulfill this duty equally. It is just that a larger company will be involved in more clientele than a smaller one.
Everything you do in a company will determine the outside's look of success and the internal feel of success, if you play around with a serious matter you will only fail. Being sure of what you want and how you will achieve it will attract the business partners and clients you will strive for, you do not want to bite off more than you can chew as this will indeed lead to failure. You must pace yourself and your company to your goals and with it will come the fruit you sewed. You always reap what you sew. So plant those ideas and goals to achieve them, nobody can do it for you, they may help you but you as an owner are the driving force behind anything that happens.
Thank you for reading. This thought piece was provided by Mason Duke, the founder of PromiseMO, LLC
I wish you a wonderful day/night/afternoon!